Hi, I'm Allie M. Felix
WHAT I DO
I'm Allie. My passion is to cultivate meaningful and successful relationships as a lead generation and company growth tool. I believe in empowering people to explore their true potential.
RELATIONSHIP
BUILDING
I like building digital media campaigns to promote brand cultivation. I manage and measure ROI for multiple social media platforms.
STRATEGIC
PARTNERSHIPS
I like working with a brand to develop a story by creating content of value to attract customers.
MARKETING
AUTOMATION
I like developing personal relationships between a brand and customer via social media. I create personable interactions that yield results.
EDUCATION & EXPERIENCE
Draper University
Marketing Manager
- Generated 25% YoY increase in applicants
- Built and implemented marketing automation system to optimize workflow
- Create, implement, and monitor marketing campaigns to increase customer acquisition and retention via email campaigns, social media, and blog posts
- Research and pursue new strategic partnerships, sponsorships, and events to increase brand awareness
- Coordinate outreach events on 10+ University campuses
- Relationship management with faculty and student clubs to bridge college campuses to Silicon Valley
- Alumni relationship management to increase engagement and develop better deal flow for the Draper Venture Network
- Projected manage marketing intern
Marketing & Recruitment Associate
- Develops online and social media marketing campaigns to grow brand recognition and sales
- Create media kits and marketing material to build brand awareness
- Cultivate brand presence and engagement on all social media platforms, including Facebook, Twitter, Instagram, and LinkedIn
- Grew Twitter profile by 75% and Facebook page by 30%
Young Professionals of San Francisco
Director of Professional Events
- Created position to bring professional development to our community of 3,000+ local members
- Organized and executed initial sold out event with speaker Guy Kawasaki
- Source partnerships for events, including General Assembly, Minibar Delivery, and Draper University
Smith College Center for Women and Financial Independence
Draper Marketing Coordinator
- 500%+ increase in 2015 applicants
- Develop digital marketing strategy for the Draper Competition, sponsored by Silicon Valley Venture Capitalist Tim & Melissa Draper '77
- Coordinated recruiting events on 7+ University campuses
Digital Marketing Professional
Founder
- Managed 6 clients; specializing in small business owners & entrepreneurs
- Developed and analyzed captivating marketing campaigns and branding initiatives to boost sales for clients
- Social Media Marketing via Twitter, Facebook, Instagram, LinkedIn, MailChimp
- Social Media Branding via digital graphic and content creation
Keep Your Balance
Founder
A brand built to empower women to be happy, healthy, & fit. Developed marketing strategy, business planning, and market research for business concept.
New England Public Radio
Marketing Intern
- Organized social media marketing campaigns via Facebook, Twitter
- Increased Facebook following by 7% in 3 mo. with no ad spend
- Assisted in event planning under Marketing and Communications Director
- Coordinated information with internal staff and external clients
Smith College
BA, 2014
Studied women's health and nutrition; Lean Launchpad model of entrepreneurship.
Accomplishments:
- 2013 & 2014 Draper Business Plan Competition Semi-Finalist
- 2nd Place at Amherst College Elevator Pitch Competition
- 2nd Place at Smith College Elevator Pitch Competition
- Entrepreneurship Initiative Spirit Award; Harold Grinspoon Foundation
Draper University
Entrepreneurship Certificate, 2014
Draper University is a crash course in entrepreneurship from the top Silicon Valley VC Tim Draper.
Core curriculum:
Media Training, Negotiations, Predictive Analytics, Various Topics in Finance, Lean Startups, Creativity Crash Course, Special CEO & Founder Series Talks, Design Thinking, Innovation, Branding, Networking, Sales Training, Manufacturing, Fundraising and Venture Capital
ARTICLES
If you need help marketing your product to millennial professionals and entrepreneurs, I would love to work with you.
When Failure Fuels Your Fire
How to master failure and create opportunity.
How to: Live-tweet to Grow Your Startup
Mastering organic and unpaid social media growth strategies with Twitter.
Snapchat SOS: How to Hack a Custom Filter
You don’t need to hire a graphic designer to create custom Snapchat filters. Here's how.
Social Media Strategies for Startups
Social media has become less of an optional marketing opportunity and more of a priority. Your brand awareness depends on it.
GET IN TOUCH
Don't be a stranger!
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Articles
